I’m Bleu, a product designer leading complex software products.

I’m Bleu — a product designer who leads the design and delivery of system-driven software products. I started at fast-moving startups like Lifeforce, where I helped take a telehealth platform from 0→1, partnering closely with engineering, marketing, and leadership to align business goals with real user needs under production constraints.

Since then, my work has expanded into end-to-end product development, designing and shipping production-ready products by combining UX architecture, workflow design, and AI-powered automation. I’ve focused primarily on vertical SaaS in logistics and music tech—building AI assistants for truck drivers, simplifying metadata workflows for music creators, and designing component-based systems that reduce complex processes from hours to minutes.

Whether working independently or within cross-functional teams, I bring structure, clarity, and momentum to ambiguous problems, using systems thinking, design rigor, and AI-assisted workflows to ship reliable, human-centered products.